Advertising :
Wells, William, 1926-
Advertising : principles & practice / by William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - vii, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
0131465600 (pbk)
2005047639
Advertising.
659.1 / WEL-A 2006 5555
Advertising : principles & practice / by William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - vii, 592 p. ; col. ill. ; 29 cm.
Includes bibliographical references (p. 575-580) and index.
0131465600 (pbk)
2005047639
Advertising.
659.1 / WEL-A 2006 5555