The experience economy :
Pine, B. Joseph.
The experience economy : work is theatre & every business a stage / by B. Joseph Pine II, James H. Gilmore. - Boston : Harvard Business School Press, c1999. - vii, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-230) and index.
0875848192(hbk)
98033202
Product management.
Diversification in industry.
Customer services.
658.5 / PIN-E 1999 5768
The experience economy : work is theatre & every business a stage / by B. Joseph Pine II, James H. Gilmore. - Boston : Harvard Business School Press, c1999. - vii, 254 p. : ill. ; 24 cm.
Includes bibliographical references (p. 207-230) and index.
0875848192(hbk)
98033202
Product management.
Diversification in industry.
Customer services.
658.5 / PIN-E 1999 5768