Dalrymple, Douglas J.

Marketing management : text and cases / by Douglas J. Dalrymple, Leonard J. Parsons. - 7th ed. - New York : J. Wiley, c2000. - iii, 707 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0471332380(hbk)

00268990


Marketing--Management.
Marketing--Management--Case studies.

658.8 / DAR-M 2000 5955