Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890 (pbk)
95012120
Marketing--Case studies.
658.8 / CRA-S 1996 6252
Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 5th ed. - Chicago : Irwin, c1996. - xvi, 715 p. : ill., maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and index.
0256136890 (pbk)
95012120
Marketing--Case studies.
658.8 / CRA-S 1996 6252