International marketing /

Cateora, Philip R.

International marketing / by Philip R. Cateora. - 7th ed. - Homewood, IL : Irwin, c1990. - xxiii, 870 p. : ill. ; 24 cm.

Includes bibliographical references (p. 846-852) and indexes.

0256079536 (hbk)

89037430


Export marketing.
International business enterprises.

658.8 / CAT-I 1990 6258