e-Business and e-Commerce for managers /

Deitel, Harvey M.

e-Business and e-Commerce for managers / e-Business & e-Commerce for managers / - New Delhi : Pearson Education Private Limited, 2011, 2001c. - xxxvii, 794 p. : ill. ; 24 cm.

Included index

Introduction: Transitioning to the Web -- History of the Internet -- History of the World Wide Web -- Internet and World Wide Web Development -- e-Business and e-Commerce Overview -- Tour of the Book -- Internet and World Wide Web Resources -- Constructing an e-Business -- e-Business Models -- Storefront Model -- Shopping-Cart Technology -- Online Shopping Malls -- Auction Model -- Portal Model -- Dynamic-Pricing Models -- Name-Your-Price Model -- Comparison-Pricing Model -- Demand-Sensitive Pricing Model -- Bartering Model -- Rebates -- Offering Free Products and Services -- B2B E-Commerce and EDI -- Click-and-Mortar Businesses -- Internet and World Wide Web Resources -- Building an e-Business: Design, Development and Management -- Generating e-Business Ideas -- Growth of e-Business: Evaluating Risk -- Finding Funding and Going Public -- Putting Your Plan Into Action -- Choosing a Domain Name -- Supply-Chain Management: Distributors, Vendors and Shipment Providers61 -- Web-Site Hosting -- Web Design -- Enhancing the User Experience -- Protecting Your e-Business -- Streaming Media: How Much Is Too Much? -- Preparing for New Technologies -- e-Business Solutions -- End-to-End e-Business Solutions -- Other e-Business Solutions -- Maintaining and Monitoring Your Web Site -- e-Commerce Consulting -- Internet and World Wide Web Resources -- Online Monetary Transactions -- Credit-Card Transactions -- Anatomy of an Online Credit-Card Transaction -- Credit-Card Transaction Enablers -- Online Credit-Card Fraud -- Digital Currency.

e-Business & e-Commerce for Managers is an overview of building and managing an e-business. This text explores topics such as the decision to bring a business online, choosing a business model,

9788131760680 (pbk)


Electronic commerce

658.84 / DEI-E 2011 721