Kotler on marketing :

Kotler, Philip.

Kotler on marketing : how to create, win, and dominate markets / by Philip Kotler. - New York : Free Press, c1999. - xiv, 257 p. : ill. ; 25 cm.

Includes bibliographical references (p. 229-233) and indexes.

0684850338 (hbk)

98043626


Marketing--Management.

658.8 / KOT-K 1999 6764