Principles of marketing /
Kotler, Philip.
Principles of marketing / by Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0139570020 (hbk)
98003761
Marketing.
658.8 / KOT-P 1999 6958
Principles of marketing / by Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ : Prentice Hall, c1999. - 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)
Includes bibliographical references and indexes.
System requirements for accompanying computer disc: Windows 95.
0139570020 (hbk)
98003761
Marketing.
658.8 / KOT-P 1999 6958