Exploring corporate strategy :

Johnson, Gerry.

Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th rev. media ed. - New Delhi : Pearsonl, 2014. - xxxiv,1034 p.: ill.; 25 cm.

Includes bibliographical references and index.

9788131719251 (pbk.)

2006049449


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

658.4012 / JOH-E 2014 8536