The tipping point :
Gladwell, Malcolm, 1963-
The tipping point : how little things can make a big difference / by Malcolm Gladwell ; [with a new afterword by the author]. - Boston : Back Bay Books ; Little Brown , 2013 ; 2002 ; 2000. - xii, 301 p. : ill. ; 21 cm.
Originally published: Boston : Little, Brown, c2000.
Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
0316346624 (pbk.) 9780349114460 (pbk) 9780316346627 (pbk.)
2004273849
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Social Behavior.
Psychology, Social.
Diffusion of Innovation.
Leadership.
Marketing.
Group Processes.
302 / GLA-T 2013 9113
The tipping point : how little things can make a big difference / by Malcolm Gladwell ; [with a new afterword by the author]. - Boston : Back Bay Books ; Little Brown , 2013 ; 2002 ; 2000. - xii, 301 p. : ill. ; 21 cm.
Originally published: Boston : Little, Brown, c2000.
Includes bibliographical references and index.
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
0316346624 (pbk.) 9780349114460 (pbk) 9780316346627 (pbk.)
2004273849
Social psychology.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Social Behavior.
Psychology, Social.
Diffusion of Innovation.
Leadership.
Marketing.
Group Processes.
302 / GLA-T 2013 9113