Consumer behavior /
Consumer behavior /
by Roger D. Blackwell... [et al].
- 10th ed.
- New Delhi: Cengage, c2018.
- xxvii, 719 p: ill; 27 cm.
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
9789386650870 (pbk)
Management.
658.8342 / BLA-C 2018 9998
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
9789386650870 (pbk)
Management.
658.8342 / BLA-C 2018 9998