Electronic Commerce: A Managers' Guide/
Kalakota, Ravi
Electronic Commerce: A Managers' Guide/ Ravi Kalakota. - New Delhi: Pearson. - xiv,431 p.: ill; 24cm.
includes contents and index.
Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -
9788177583168 (pbk)
658.84 / KAL-E 2013 11163
Electronic Commerce: A Managers' Guide/ Ravi Kalakota. - New Delhi: Pearson. - xiv,431 p.: ill; 24cm.
includes contents and index.
Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -
9788177583168 (pbk)
658.84 / KAL-E 2013 11163