Business research methods/

Cooper, Donald R

Business research methods/ Donald R. Cooper, C. William Emory. - 12th ed. - Chennai: McGraw Hill Ltd 2019c . - xvi, 866p.: ill; 28cm.

includes contents and index.

Introduction to business research --
Research in Business --
Applying Scientific Thinking to Management Problems --
The Research Process --
The Research Proposal --
Ethics in Business Research --
The Design of Research --
Design Strategies --
Sampling Design --
Measurement --
Measurement Scales --
The Sources and Collection of Data --
Exploring Secondary Data --
Survey Methods: Communicating with Participants --
Instruments for Participant Communication --
Observational Studies --
Experimentation --
Analysis and Presentation of Data --
Data Preparation and Description --
Exploring, Displaying, and Examining Data --
Hypothesis Testing --
Measures of Association --
Multivariate Analysis: an overview --
Presenting Results: Written and Oral Reports.

978939353161194 (pbk)

658.0072 / COO-B 2019 11132