Designed to win : strategies for building a thriving global business /

Yoshihara, Hiroaki

Designed to win : strategies for building a thriving global business / Hiroaki Yoshihara; Mary Pat McCarthy - Delhi : McGRAW-HILL 2006c . - x, 274 p.; 24 cm.

includes index and contents.

Winning in the global arena --
A new equation for success --
A simple vision for complex times --
Building value through effective global operations --
The corporate ecosystem --
Marketing with a global face --
Global value creation --
Governing change --
Commercial diplomacy --
Leadership.

9780070618978 (hbk)


Strategic planning
Business planning
International business enterprises--Planning

658.4012 / YOS-D 2006 11156