Online reputation management for dummies /
Stradtman, Lori Randall.
Online reputation management for dummies / by Lori Randall Stradtman. - Delhi : Wiley India, c2013. - xvi, 368 p. : ill. ; 25 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens.
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you
9788126539574 (pbk.)
Corporate image--Computer network resources.
Internet marketing.
Internet in publicity.
Social networks.
Online identities.
659.202854678 / STR-O 2013 11430
Online reputation management for dummies / by Lori Randall Stradtman. - Delhi : Wiley India, c2013. - xvi, 368 p. : ill. ; 25 cm. - For dummies . - For dummies. .
Includes index.
Introduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens.
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you
9788126539574 (pbk.)
Corporate image--Computer network resources.
Internet marketing.
Internet in publicity.
Social networks.
Online identities.
659.202854678 / STR-O 2013 11430