Services : marketing, operations, and management /

Jauhari, Vinnie.

Services : marketing, operations, and management / by Vinnie Jauhari, Kirti Dutta. - New Delhi ; New York : Oxford University Press, 2009c . - xv, 584 p. : ill. ; 24 cm. - Oxford higher education .

9780195689082 (pbk) 0195689089


Service industries.
Service industries--Management.

658 / JAU-S 2009 11061