Statistics for business and marketing research /
Das, Kishore K.
Statistics for business and marketing research / by Kishore K. Das ; Dibyojyoti Bhattacharjee - Delhi : PHI Learning ; 2011c . - xi, 211 pages ; 24 cm
includes contents and index.
contents:
1: frequency distribution and tabular representation of data;
2: measures of central tendency;
3: measures of dispersion;
4: moments;
5: skewness and kurtosis;
6; theory of probability;
7: random variable and mathematical expectation;
8; parametric families of uni-variate distributions;
9:correlation and regression;
_index
9788120340763 (pbk)
Commercial statistics.
Marketing--Statistical methods.
658.4033 / DAS-S 2011 11525
Statistics for business and marketing research / by Kishore K. Das ; Dibyojyoti Bhattacharjee - Delhi : PHI Learning ; 2011c . - xi, 211 pages ; 24 cm
includes contents and index.
contents:
1: frequency distribution and tabular representation of data;
2: measures of central tendency;
3: measures of dispersion;
4: moments;
5: skewness and kurtosis;
6; theory of probability;
7: random variable and mathematical expectation;
8; parametric families of uni-variate distributions;
9:correlation and regression;
_index
9788120340763 (pbk)
Commercial statistics.
Marketing--Statistical methods.
658.4033 / DAS-S 2011 11525