Global and transnational business : strategy and management / George Stonehouse ... [et al.]. - 2nd ed. - Chichester, West Sussex, England ; Hoboken, NJ : Wiley, c2004. - xvii, 474 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9812531327 (pbk)


International business enterprises--Management.
Strategic planning.
Marketing--Management.
Competition, International.

658.4012 / STO-G 2004 11684