writing on the wall : the campaign for commonsense business /



writing on the wall : the campaign for commonsense business / by Geoff Burch - Delhi : Wiley India , 2006 c. - 200 pages ; 24 cm

Arming the Peasants -- A Very Risky Business Indeed The Process Customer Care. That Offera s Finished Global Economy Everyone Can Sell -- Everyone Should Sell The Power of Persuasion Next

This is the business book we have been waiting for. Whilst we watch in horror as the consultants, the gurus and the management experts interfere with our jobs and lives with no apparent benefit, along comes this latest book from Geoff Burch that confirms that all our fears were true.

9788126507139 (pbk)

--Organizational change
Employee motivation.

658.4 / BUR-W 2006 11685