Mastering management 2.0 : your single-source guide to becoming a master of management

Mastering management 2.0 : your single-source guide to becoming a master of management by Pickford, James (editor) - U.P : Pearson, 2014c . - ix, 484 pages : illustrations (some color) ; 25 cm. - Financial Times Mastering .

Introduction / James Pickford --
The state of management today --
Thriving on the chaos of the future / Daniel Muzyka --
The new battlegrounds for capitalism / Ben Hunt --
Managers face up to the new era / Leonard Greenhalgh --
Enterprise and innovation --
Be prepared for when opportunity knocks / Daniel Muzyka --
Getting to "yes" with the business plan / Joe Tabet, Albert Angehrn --
In search of capital for the young business / Benoit Leleux --
An insider guide to going public / Michael Horvath --
Don't hesitate to innovate / George Day, Paul Schoemaker --
Corporate ventures: maximizing gains / Ian MacMillan, Rita McGrath --
Strategy --
Competitive strategy to lure the investor / Richard Whittington --
The structures behind global companies / Julian Birkinshaw --
Strategy must lie at the heart of alliances / Benjamin Gomes-Casseres --
Bringing some discipline to MandA mania / Phanish Puranam, Harbir Singh, Maurizio Zollo --
The future looks fair for electronic exchanges / Eric Clemons --
Behavior is key to web retailing strategy / Eric Clemons, Michael Row --
The challenge of the web-enabled business / Peter Brews --
IT strategy in the new economy / Michael Earl --
Success flows from business development / Donald Sull --
Demergers: breaking up is hard to do / Nancy Hubbard --
Global business --
The illusion of the global company / Alan Rugman --
Cultural answers to global dilemmas / Fons Trompenaars, Charles Hampden-Turner --
Culture is of the essence in Asia / Leo Dana.

Mastering Management 2.0 is a collection of the best writing from leading business thinkers at the world's top businesses and business schools in one stimulating and manageable collection.

9788129702312 (pbk)


Management

658 / MAS 2004 11716