Sales and advertising management /
Sarkar, Manoj Kumar
Sales and advertising management / by Manoj Kumar Sarkar - New Dehli : Crest Publishing House, c2000. - vi, 216 pages ; 25 cm
includes contents and index.
_contents📜
1. sales management;
2.sales planning and control;
3. planning of territorial coverage;
4. sales promotion;
5. pricing strategies;
6. sales pricing policies;
7. sales forecasting;
8. sales budget and budgetary control;
9. nature and scope of advertising;
10. classification and types of advertising;
11. consumer behavior and advertising;
12. planning and managing advertising campaigns;
13. various advertising media;
14. building an advertising programmed: copy strategy;
15. media selection;
16. advertising budgets;
17. measuring advertising effectiveness;
18. advertising agencies;
19. advertising scheduling;
20. industrial advertising;
📄bibliography;
9788124202173 (pbk)
Sales management
Advertising
658.8 / SAR-S 2000 11710
Sales and advertising management / by Manoj Kumar Sarkar - New Dehli : Crest Publishing House, c2000. - vi, 216 pages ; 25 cm
includes contents and index.
_contents📜
1. sales management;
2.sales planning and control;
3. planning of territorial coverage;
4. sales promotion;
5. pricing strategies;
6. sales pricing policies;
7. sales forecasting;
8. sales budget and budgetary control;
9. nature and scope of advertising;
10. classification and types of advertising;
11. consumer behavior and advertising;
12. planning and managing advertising campaigns;
13. various advertising media;
14. building an advertising programmed: copy strategy;
15. media selection;
16. advertising budgets;
17. measuring advertising effectiveness;
18. advertising agencies;
19. advertising scheduling;
20. industrial advertising;
📄bibliography;
9788124202173 (pbk)
Sales management
Advertising
658.8 / SAR-S 2000 11710