Gaining and sustaining competitive advantage /
Barney, Jay B.
Gaining and sustaining competitive advantage / by Jay B. Barney. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2008. - xxii, 600 p. ; 25 cm.
Includes bibliographical references and index.
Ch. 1. What Is Strategy? --
Ch. 2. What Is Performance? --
Ch. 3. Evaluating Environmental Threats --
Ch. 4. Evaluating Environmental Opportunities --
Ch. 5. Evaluating Firm Strengths and Weaknesses: Resources and Capabilities --
Ch. 6. Competitive Strategies: Cost Leadership --
Ch. 7. Competitive Strategies: Product Differentiation --
Ch.
9788177587777 (pbk)
Industrial management.
Strategic planning.
Competition.
HD31 / .B27 2002
658.4 / BAR-G 2008 11600
Gaining and sustaining competitive advantage / by Jay B. Barney. - 2nd ed. - Upper Saddle River, NJ : Prentice Hall, c2008. - xxii, 600 p. ; 25 cm.
Includes bibliographical references and index.
Ch. 1. What Is Strategy? --
Ch. 2. What Is Performance? --
Ch. 3. Evaluating Environmental Threats --
Ch. 4. Evaluating Environmental Opportunities --
Ch. 5. Evaluating Firm Strengths and Weaknesses: Resources and Capabilities --
Ch. 6. Competitive Strategies: Cost Leadership --
Ch. 7. Competitive Strategies: Product Differentiation --
Ch.
9788177587777 (pbk)
Industrial management.
Strategic planning.
Competition.
HD31 / .B27 2002
658.4 / BAR-G 2008 11600