Strategic management of e-business /
Chen, Stephen.
Strategic management of e-business / by Stephen Chen. - 2nd ed. - Hoboken, N.J. : John Wiley, c2005. - xvi, 366 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
97812531890 (pbk)
Electronic commerce--Management.
658.872 / CHE-S 2005 11561
Strategic management of e-business / by Stephen Chen. - 2nd ed. - Hoboken, N.J. : John Wiley, c2005. - xvi, 366 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
97812531890 (pbk)
Electronic commerce--Management.
658.872 / CHE-S 2005 11561