Preparing effective business plans : an entrepreneurial approach /
Barringer, Bruce R.
Preparing effective business plans : an entrepreneurial approach / by Bruce R. Barringer. - Delhi : Pearson Prentice Hall, c2009. - xvii, 265 p. : ill. ; 23 cm.
Includes indexes.
Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
9789332536593 (pbk)
2007047120
Business planning.
Entrepreneurship.
New business enterprises--Planning.
Small business--Planning.
658.401 / BAR-P 2009 11529
Preparing effective business plans : an entrepreneurial approach / by Bruce R. Barringer. - Delhi : Pearson Prentice Hall, c2009. - xvii, 265 p. : ill. ; 23 cm.
Includes indexes.
Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
9789332536593 (pbk)
2007047120
Business planning.
Entrepreneurship.
New business enterprises--Planning.
Small business--Planning.
658.401 / BAR-P 2009 11529