Business analytics with management science models and methods /

Asllani, Arben

Business analytics with management science models and methods / by Asllani, Arben - UP: Pearson, 2018. - xi,382 p: ill; 21 cm.

_contents:
chapter 1: business analytics with management science;
chapter 2: introduction to linear programming;
chapter 3: business analytics with linear programming;
chapter 4: business analytics with nonlinear programming;
chapter 5: business analytics with goal programming;
chapter 6: business analytics with integer programming;
chapter 7:business analytics with shipment models;
chapter 8: marketing analytics with linear programming;
chapter 9; marketing analytics with multiple goals;
chapter 10: business analytics with simulation:
Appendix A:
excel tools for the management scientist;
Appendix B:
A brief tour of solver;





9789352861743 (pbk)


Management
Methods

658.4033 / ASL-B 2018 11910