Marketing management : analysis, planning, implementation and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation and control / Philip Kotler, Ronald E. Turner. - 6th ed. - Scarborough, Ont. : Prentice-Hall Canada, c1989. - xviii, 810 p. : ill. ; 26 cm.
Includes bibliographical references.
0135562678 (pbk)
Marketing--Management.
658.802 / KOT-M 1988 12373
Marketing management : analysis, planning, implementation and control / Philip Kotler, Ronald E. Turner. - 6th ed. - Scarborough, Ont. : Prentice-Hall Canada, c1989. - xviii, 810 p. : ill. ; 26 cm.
Includes bibliographical references.
0135562678 (pbk)
Marketing--Management.
658.802 / KOT-M 1988 12373