MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02379cam a22003138i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
22314306 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240523100845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211117s2022 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021049493 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292400969 |
| Qualifying information |
(Paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23/eng/20211207 |
| Item number |
CHA-D 2022 14206 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Remainder of title |
Strategy, implementation and practice / |
| Statement of responsibility, etc. |
Dave Chaffey, Fiona Ellis Chadwick. |
| Linkage |
880 |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
530 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Digital marketing fundamentals. Introducing digital marketing<br/>Online marketplace analysis : micro-environment<br/>The digital macro-environment<br/>Part 2. Digital marketing strategy development. Digital marketing strategy<br/>Digital branding and the marketing mix<br/>Data-driven relationship marketing using digital platforms<br/>Part 3. Digital marketing : implementation and practice. Delivering the digital customer experience<br/>Campaign planning for digital media<br/>Marketing communications using digital media channels<br/>Evaluation and improvement of digital channel performance |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chadwick, Fiona, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Main entry heading |
Chaffey, Dave, 1963- |
| Title |
Strategy, implementation and practice |
| Edition |
8th ed. |
| Place, publisher, and date of publication |
Hoboken, NJ : Pearson, [2022] |
| International Standard Book Number |
9781292400990 |
| Record control number |
(DLC) 2021049494 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
