Service marketing / (Record no. 1622)

000 -LEADER
fixed length control field 01051nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200107021835.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131124b20061996nyu||||g |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244964 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency NCL
Modifying agency LIN2019
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZEI-S 2006 2325
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml,A Valarrie .
245 10 - TITLE STATEMENT
Title Service marketing /
Statement of responsibility, etc. by Valarie A Zeithaml .
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Yew York.:
Name of publisher, distributor, etc. Mc Graw Hill,;
Date of publication, distribution, etc. 2006,1996c.
300 ## - PHYSICAL DESCRIPTION
Extent xii ,708p.
Other physical details ill.;
500 ## - GENERAL NOTE
General note included Index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Foundations for services Marketing----------------------<br/>Part 2: Focus on the customer----------------------<br/>Part 3: Understanding customer requirements---------------------<br/>Part 4: Aligning service design and standards---------------------<br/>Part 5: delivering and performing service---------------------<br/>Part 6: Managing Service promises-----------------------<br/>Part 7: Service and the bottom line--------------------<br/>Cases-----------------<br/>Index-------------------
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Jo Mary.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Namal Library Namal Library Management 11/24/2013 Old Book .   658.8 ZEI-S 2006 2325 0002325 11/24/2013 11/24/2013 Books
          Namal Library Namal Library Management 11/06/2015 Donated By Professor Ishfaq Bukhari   658.8 ZEI-S 2006 8938 0008938 11/06/2015 11/06/2015 Books
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