Service marketing / (Record no. 1622)
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000 -LEADER | |
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fixed length control field | 01051nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200107021835.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131124b20061996nyu||||g |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071244964 (pbk) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NCL |
Modifying agency | LIN2019 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ZEI-S 2006 2325 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zeithaml,A Valarrie . |
245 10 - TITLE STATEMENT | |
Title | Service marketing / |
Statement of responsibility, etc. | by Valarie A Zeithaml . |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Yew York.: |
Name of publisher, distributor, etc. | Mc Graw Hill,; |
Date of publication, distribution, etc. | 2006,1996c. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii ,708p. |
Other physical details | ill.; |
500 ## - GENERAL NOTE | |
General note | included Index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Part 1: Foundations for services Marketing----------------------<br/>Part 2: Focus on the customer----------------------<br/>Part 3: Understanding customer requirements---------------------<br/>Part 4: Aligning service design and standards---------------------<br/>Part 5: delivering and performing service---------------------<br/>Part 6: Managing Service promises-----------------------<br/>Part 7: Service and the bottom line--------------------<br/>Cases-----------------<br/>Index------------------- |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bitner, Jo Mary. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Namal Library | Namal Library | Management | 11/24/2013 | Old Book . | 658.8 ZEI-S 2006 2325 | 0002325 | 11/24/2013 | 11/24/2013 | Books | ||||||
Namal Library | Namal Library | Management | 11/06/2015 | Donated By Professor Ishfaq Bukhari | 658.8 ZEI-S 2006 8938 | 0008938 | 11/06/2015 | 11/06/2015 | Books |