Principles of marketing / (Record no. 3885)
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000 -LEADER | |
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fixed length control field | 02090cam a22002414a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140311123134.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140311b2001 - ||||g |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130263125 (hardcover) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NCL |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
Item number | KOT-P 2001 5434 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | by Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT | |
Edition statement | 9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Upper Saddle River, NJ : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | c2001. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 v. (various pagings) : |
Other physical details | ill. (some col.) ; |
Dimensions | 29 cm. + |
Accompanying material | 1 computer optical disc (4 3/4 in.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | John W. Hartman Center for Sales, Advertising & Marketing History. |
Institution to which field applies | NcD |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Namal Library | Namal Library | Management | 03/11/2014 | Donated by USA | 1 | 658.8 KOT-P 2001 5434 | 0005434 | 11/07/2019 | 11/04/2019 | 03/11/2014 | Books |