Principles of marketing / (Record no. 7633)
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000 -LEADER | |
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fixed length control field | 01341cam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 3506474 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180810150716.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 950616s2018 njua g b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789352865611 (pbk) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NCL |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT-P 2018 10108 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri |
250 ## - EDITION STATEMENT | |
Edition statement | 17th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Uttar Pradesh : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii, 699 p : |
Other physical details | ill. (some col.) ; |
Dimensions | 29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
Fuller form of name | (Gary M.) |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Agnihotri, Prafulla Y. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Namal Library | Namal Library | Management | 08/10/2018 | Allied Book Company | 1121.00 | Bill# 3975-INS | 7 | 5 | 658.8 KOT-P 2018 10108 | 0010108 | 05/03/2023 | 04/06/2023 | 1 | 08/10/2018 | Books | |||||
Namal Library | Namal Library | Management | 08/10/2018 | Allied Book Company | 1121.00 | Bill# 3975-INS | 5 | 7 | 658.8 KOT-P 2018 10109 | 0010109 | 07/31/2023 | 07/21/2023 | 2 | 08/10/2018 | Books | |||||
Namal Library | Namal Library | Management | 08/10/2018 | Allied Book Company | 1121.00 | Bill# 3975-INS | 8 | 12 | 658.8 KOT-P 2018 10110 | 0010110 | 07/31/2023 | 06/19/2023 | 3 | 08/10/2018 | Books | |||||
Namal Library | Namal Library | Management | 08/10/2018 | Allied Book Company | 1121.00 | Bill# 3975-INS | 6 | 6 | 658.8 KOT-P 2018 10111 | 0010111 | 07/31/2023 | 07/11/2023 | 4 | 08/10/2018 | Books | |||||
Not For Loan | Namal Library | Namal Library | Reference | 08/10/2018 | Allied Book Company | 1121.00 | Bill# 3975-INS | 658.8 KOT-P 2018 10112 | 0010112 | 08/10/2018 | 5 | 08/10/2018 | Reference | |||||||
Namal Library | Namal Library | Management | 09/23/2019 | Allied Book Company. | 1900.00 | Bill No.7279 | 5 | 7 | 658.8 KOT-P 2018 10501 | 0010501 | 07/31/2023 | 05/30/2023 | 6 | 09/23/2019 | Books | |||||
Namal Library | Namal Library | Management | 09/23/2019 | Allied Book Company. | 1900.00 | Bill No.7279 | 2 | 2 | 658.8 KOT-P 2018 10502 | 0010502 | 02/02/2021 | 03/06/2020 | 7 | 09/23/2019 | Books | |||||
Namal Library | Namal Library | Management | 09/23/2019 | Allied Book Company. | 1900.00 | Bill No.7279 | 2 | 2 | 658.8 KOT-P 2018 10503 | 0010503 | 07/31/2023 | 07/11/2023 | 8 | 09/23/2019 | Books | |||||
Namal Library | Namal Library | Management | 09/23/2019 | Allied Book Company. | 1900.00 | Bill No.7279 | 2 | 2 | 658.8 KOT-P 2018 10504 | 0010504 | 08/01/2023 | 01/24/2020 | 9 | 09/23/2019 | Books | |||||
Namal Library | Namal Library | Management | 09/23/2019 | Allied Book Company. | 1900.00 | Bill No.7279 | 3 | 5 | 658.8 KOT-P 2018 10505 | 0010505 | 09/25/2020 | 03/03/2020 | 10 | 09/23/2019 | Books |