Principles of marketing / (Record no. 7633)

MARC details
000 -LEADER
fixed length control field 01341cam a2200253 a 4500
001 - CONTROL NUMBER
control field 3506474
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180810150716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950616s2018 njua g b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352865611 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency NCL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-P 2018 10108
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Uttar Pradesh :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent vii, 699 p :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Agnihotri, Prafulla Y.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
          Namal Library Namal Library Management 08/10/2018 Allied Book Company 1121.00 Bill# 3975-INS 7 5 658.8 KOT-P 2018 10108 0010108 05/03/2023 04/06/2023 1 08/10/2018 Books
          Namal Library Namal Library Management 08/10/2018 Allied Book Company 1121.00 Bill# 3975-INS 5 7 658.8 KOT-P 2018 10109 0010109 07/31/2023 07/21/2023 2 08/10/2018 Books
          Namal Library Namal Library Management 08/10/2018 Allied Book Company 1121.00 Bill# 3975-INS 8 12 658.8 KOT-P 2018 10110 0010110 07/31/2023 06/19/2023 3 08/10/2018 Books
          Namal Library Namal Library Management 08/10/2018 Allied Book Company 1121.00 Bill# 3975-INS 6 6 658.8 KOT-P 2018 10111 0010111 07/31/2023 07/11/2023 4 08/10/2018 Books
        Not For Loan Namal Library Namal Library Reference 08/10/2018 Allied Book Company 1121.00 Bill# 3975-INS     658.8 KOT-P 2018 10112 0010112 08/10/2018   5 08/10/2018 Reference
          Namal Library Namal Library Management 09/23/2019 Allied Book Company. 1900.00 Bill No.7279 5 7 658.8 KOT-P 2018 10501 0010501 07/31/2023 05/30/2023 6 09/23/2019 Books
          Namal Library Namal Library Management 09/23/2019 Allied Book Company. 1900.00 Bill No.7279 2 2 658.8 KOT-P 2018 10502 0010502 02/02/2021 03/06/2020 7 09/23/2019 Books
          Namal Library Namal Library Management 09/23/2019 Allied Book Company. 1900.00 Bill No.7279 2 2 658.8 KOT-P 2018 10503 0010503 07/31/2023 07/11/2023 8 09/23/2019 Books
          Namal Library Namal Library Management 09/23/2019 Allied Book Company. 1900.00 Bill No.7279 2 2 658.8 KOT-P 2018 10504 0010504 08/01/2023 01/24/2020 9 09/23/2019 Books
          Namal Library Namal Library Management 09/23/2019 Allied Book Company. 1900.00 Bill No.7279 3 5 658.8 KOT-P 2018 10505 0010505 09/25/2020 03/03/2020 10 09/23/2019 Books