MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02048cam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201111104616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201111b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131505182 (pbk) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
742512556 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
| Item number |
BAR-C 2011 11070 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Roger J. |
| Fuller form of name |
(Roger Joseph), |
| Dates associated with a name |
1945- |
| Authority record control number |
http://id.loc.gov/authorities/names/no96040938 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Customer relationship management / |
| Statement of responsibility, etc. |
by Roger J. Baran ; Robert J. Galka; Daniel P. Strunk |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Delhi : |
| Name of publisher, distributor, etc. |
Cengage Learning , |
| Date of publication, distribution, etc. |
2011c . |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 308 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [369]-383) and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
SECTION 1. CRM THEORY AND DEVELOPMENT. Introduction to customer relationship management --<br/>History and development of CRM --<br/>Relationship marketing and customer relationship management --<br/>Organization and CRM --<br/>SECTION 2. DATA, INFORMATION AND TECHNOLOGY. CRM and data management --<br/>Technology and data platforms --<br/>Database and customer data development --<br/>SECTION 3. CRM: IMPACT ON SALES AND MARKETING STRATEGY. Sales strategy and CRM --<br/>CRM technology and sales --<br/>Marketing strategy and CRM --<br/>CRM, marketing automation, and communication --<br/>SECTION 4. CRM EVALUATION. CRM program measurement and tools --<br/>SECTION 5. PRIVACY, ETHICS AND FUTURE OF CRM. Privacy and ethics considerations --<br/>The future of CRM. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book provides students with an understanding of Customer Relationship Management (CRM) and its application in marketing and sales. The authors demonstrate how CRM aligns business processes with strategies directed toward building customer loyalty and increasing profits."--BOOK JACKET. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh96005326 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh2007005453 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Galka, Robert J. |
| Authority record control number |
http://id.loc.gov/authorities/names/no2007079377 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strunk P. Daniel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
