MARC details
| 000 -LEADER |
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| fixed length control field |
02442cam a2200289 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201117122721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
201117b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9788176494809 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NCL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
PET-T 2004 11617 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pettis, Chuck, |
| Dates associated with a name |
1948- |
| 245 11 - TITLE STATEMENT |
|---|
| Title |
TechnoBrands : |
| Remainder of title |
how to create & use "brand identity" to market, advertise & sell technology products / |
| Statement of responsibility, etc. |
Chuck Pettis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Delhi : |
| Name of publisher, distributor, etc. |
Amacom , |
| Date of publication, distribution, etc. |
2004c . |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 222 p.: |
| Other physical details |
ill. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Description based on print version record. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Introduction: what is a brand; what distinguishes a successful brand from an unsuccessful one; principles of brand evaluation; regional variations in branding practices; global branding issues. Part 2 Internatonal brands: analysis of what makes a successful international brand; appraisal of the top 150 international brands arranges by product category. Part 3 National brands: Australia; France; Italy; Japan; UK; USA; West Germany; the rest of the world. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In TechnoBrands, Chuck Pettis introduces "TechnoBranding," a highly successful, systematic process his advertising agency has created for building brands for technology-based products and companies. He explains exactly what a brand is and how to use it. You'll learn how branding your product can dramatically increase its perceived value. You'll understand why appeal to the buyer's emotion is critical - even if you're selling hard drives or semiconductors. You'll know where you can apply the same principles used in consumer branding, and where technology branding is different. And you'll get ideas for how to apply branding even if you're on a small budget. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
High technology |
| General subdivision |
Marketing. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh2008121583 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations |
| General subdivision |
Marketing. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh2009103057 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Authority record control number |
http://id.loc.gov/authorities/subjects/sh85016403 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Pettis, Chuck, 1948- |
| Title |
TechnoBrands |
| Place, publisher, and date of publication |
New York : AMACOM, c1995. |
| International Standard Book Number |
0814402437 |
| Record control number |
(DLC) 94031044 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Full text available from eBooks on EBSCOhost |
| Uniform Resource Identifier |
<a href="https://login.proxy.lib.duke.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2110">https://login.proxy.lib.duke.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2110</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
