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000 -LEADER | |
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fixed length control field | 01603nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201120b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781861976406 (pbk) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NCL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.8 |
Item number | GRA-A 2004 11625 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Grant, John |
245 11 - TITLE STATEMENT | |
Title | After image : |
Remainder of title | mind-altering marketing / |
Statement of responsibility, etc | by John Grant |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Delhi : |
Name of publisher, distributor, etc | Profile Books , |
Date of publication, distribution, etc | 2004c . |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 288 pages : |
Other physical details | illustrations ; |
Dimensions | 20 cm |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | _contents_<br/>SECTION 1: META_ BUSINESS STRATEGY;<br/>1. business hyper evaluation;<br/>2. informationalism changes everything;<br/>SECTION 2: APOLLO RISING;<br/>3. lifelong learning;<br/>4. a passion for knowledge;<br/>SECTION 3: RETHINKING BRANDING;<br/>5. the brand - image crisis;<br/>6. branding's next level;<br/>7.a new model of branding;<br/>8. concept branding;<br/>9. Apollo rising revisited;<br/>SECTION 4: MEDIA REVOLUTION;<br/>11. KNOWLEDGE MEDIA;<br/>12. REALITY MEID;<br/>13. dialogue media;<br/>14. memetic media;<br/>15. community media;<br/>16. story media;<br/>17. reputation media;<br/>SECTION 5: PUTTING THEORY INTO PRACTICE;<br/>18; business analysis and hypothesis;<br/>19. audience insights and trends;<br/>20. the core concept;<br/>21. designing a media platform;<br/>THE LAST WORD;<br/>doing the right thing---<br/>notes/bibliography----<br/>index;----- |
520 ## - SUMMARY, ETC. | |
Summary, etc | Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Namal Library | Namal Library | Management | 11/20/2020 | Saeed Book Bank | 640.00 | Bill No. SJ001 | 658.8 GRA-A 2004 11625 | 0011625 | 11/20/2020 | 1 | 11/20/2020 | Books | ||||||
Namal Library | Namal Library | Management | 11/20/2020 | Saeed Book Bank | 640.00 | Bill No. SJ001 | 658.8 GRA-A 2004 11624 | 0011624 | 11/20/2020 | 2 | 11/20/2020 | Books |