After image : (Record no. 8348)

MARC details
000 -LEADER
fixed length control field 01603nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201120b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861976406 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency NCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.8
Item number GRA-A 2004 11625
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Grant, John
245 11 - TITLE STATEMENT
Title After image :
Remainder of title mind-altering marketing /
Statement of responsibility, etc by John Grant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi :
Name of publisher, distributor, etc Profile Books ,
Date of publication, distribution, etc 2004c .
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 288 pages :
Other physical details illustrations ;
Dimensions 20 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note _contents_<br/>SECTION 1: META_ BUSINESS STRATEGY;<br/>1. business hyper evaluation;<br/>2. informationalism changes everything;<br/>SECTION 2: APOLLO RISING;<br/>3. lifelong learning;<br/>4. a passion for knowledge;<br/>SECTION 3: RETHINKING BRANDING;<br/>5. the brand - image crisis;<br/>6. branding's next level;<br/>7.a new model of branding;<br/>8. concept branding;<br/>9. Apollo rising revisited;<br/>SECTION 4: MEDIA REVOLUTION;<br/>11. KNOWLEDGE MEDIA;<br/>12. REALITY MEID;<br/>13. dialogue media;<br/>14. memetic media;<br/>15. community media;<br/>16. story media;<br/>17. reputation media;<br/>SECTION 5: PUTTING THEORY INTO PRACTICE;<br/>18; business analysis and hypothesis;<br/>19. audience insights and trends;<br/>20. the core concept;<br/>21. designing a media platform;<br/>THE LAST WORD;<br/>doing the right thing---<br/>notes/bibliography----<br/>index;-----
520 ## - SUMMARY, ETC.
Summary, etc Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Namal Library Namal Library Management 11/20/2020 Saeed Book Bank 640.00 Bill No. SJ001   658.8 GRA-A 2004 11625 0011625 11/20/2020 1 11/20/2020 Books
          Namal Library Namal Library Management 11/20/2020 Saeed Book Bank 640.00 Bill No. SJ001   658.8 GRA-A 2004 11624 0011624 11/20/2020 2 11/20/2020 Books