MARC details
000 -LEADER |
fixed length control field |
02196cam a2200337Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210114101612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210114b2015 ii a|||| |||| 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780198074120 |
Qualifying information |
(paperback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0198074123 |
Qualifying information |
(paperback) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
779244322 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
NIL |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.J48 2012 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
23 |
Item number |
JET-A 2015 11851 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jethwaney, Jaishri N. |
Authority record control number |
|
245 10 - TITLE STATEMENT |
Title |
Advertising management / |
Statement of responsibility, etc. |
Jaishri Jethwaney, Shruti Jain. |
246 1# - VARYING FORM OF TITLE |
Display text |
Title on front cover: |
Title proper/short title |
|
Remainder of title |
|
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
New Delhi, India : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 651 pages, [4] pages of plates : |
Other physical details |
illustrations (some color) ; |
Dimensions |
25 cm + |
Accompanying material |
1 CD-ROM (4 3/4 in.). |
490 1# - SERIES STATEMENT |
Series statement |
Oxford higher education |
500 ## - GENERAL NOTE |
General note |
Previous edition: 2006. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Digital media and advertising --Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Introduction to sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Windows 2000 and higher; Flash Player Version 9 and higher; Adobe Acrobat Reader; Processor speed: 500MHz; Sound card and speakers. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Management. |
Authority record control number |
|
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Jain, Shruti. |
Authority record control number |
|
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Oxford higher education. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |