Advertising management / (Record no. 8451)

MARC details
000 -LEADER
fixed length control field 02196cam a2200337Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210114101612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114b2015 ii a|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198074120
Qualifying information (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0198074123
Qualifying information (paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number 779244322
040 ## - CATALOGING SOURCE
Transcribing agency NIL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .J48 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number JET-A 2015 11851
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jethwaney, Jaishri N.
Authority record control number
245 10 - TITLE STATEMENT
Title Advertising management /
Statement of responsibility, etc. Jaishri Jethwaney, Shruti Jain.
246 1# - VARYING FORM OF TITLE
Display text Title on front cover:
Title proper/short title
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi, India :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 651 pages, [4] pages of plates :
Other physical details illustrations (some color) ;
Dimensions 25 cm +
Accompanying material 1 CD-ROM (4 3/4 in.).
490 1# - SERIES STATEMENT
Series statement Oxford higher education
500 ## - GENERAL NOTE
General note Previous edition: 2006.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Digital media and advertising --Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Introduction to sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising.
520 ## - SUMMARY, ETC.
Summary, etc. The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Windows 2000 and higher; Flash Player Version 9 and higher; Adobe Acrobat Reader; Processor speed: 500MHz; Sound card and speakers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Management.
Authority record control number
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Shruti.
Authority record control number
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Oxford higher education.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Namal Library Namal Library Management 01/14/2021 Saeed Book Bank 1146.00 Bill No. SJ002   659.1 JET-A 2015 11851 0011851 01/14/2021 01/14/2021 Books