Service marketing / by Valarie A Zeithaml .
Material type: TextPublication details: Yew York.: Mc Graw Hill,; 2006,1996cEdition: 4th edDescription: xii ,708p. illISBN: 0071244964 (pbk)DDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.8 ZEI-S 2006 8938 (Browse shelf (Opens below)) | Available | 0008938 | ||
Books | Namal Library Management | 658.8 ZEI-S 2006 2325 (Browse shelf (Opens below)) | Available | 0002325 |
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658.8 WAL-M 2003 3067 Marketing strategy : | 658.8 WOL-A 2003 6795 Ageless marketing : | 658.8 ZEI-S 2003 11940 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S 2006 2325 Service marketing / | 658.8 ZEI-S 2006 8938 Service marketing / | 658.80072 WIN-M 2014 13002 Marketing analytics : data-driven techniques with Microsoft Excel / | 658.802 BAR-C 2011 11070 Customer relationship management / |
included Index
Part 1: Foundations for services Marketing----------------------
Part 2: Focus on the customer----------------------
Part 3: Understanding customer requirements---------------------
Part 4: Aligning service design and standards---------------------
Part 5: delivering and performing service---------------------
Part 6: Managing Service promises-----------------------
Part 7: Service and the bottom line--------------------
Cases-----------------
Index-------------------
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