Service marketing / by Valarie A Zeithaml .

By: Zeithaml,A ValarrieContributor(s): Bitner, Jo MaryMaterial type: TextTextPublisher: Yew York.: Mc Graw Hill,; 2006,1996cEdition: 4th edDescription: xii ,708p. illISBN: 0071244964 (pbk)DDC classification: 658.8
Contents:
Part 1: Foundations for services Marketing---------------------- Part 2: Focus on the customer---------------------- Part 3: Understanding customer requirements--------------------- Part 4: Aligning service design and standards--------------------- Part 5: delivering and performing service--------------------- Part 6: Managing Service promises----------------------- Part 7: Service and the bottom line-------------------- Cases----------------- Index-------------------
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 ZEI-S 2006 8938 (Browse shelf) Available 0008938
Books Books Namal Library
Management
658.8 ZEI-S 2006 2325 (Browse shelf) Available 0002325
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658.8 STA-F 1994 6761 Fundamentals of marketing / 658.8 WAL-M 2003 3067 Marketing strategy : 658.8 WOL-A 2003 6795 Ageless marketing : 658.8 ZEI-S 2006 2325 Service marketing / 658.8 ZEI-S 2006 8938 Service marketing / 658.802 BAR-C 2011 11070 Customer relationship management / 658.802 KUM-C 2011 10338 Customer relationship management :

included Index

Part 1: Foundations for services Marketing----------------------
Part 2: Focus on the customer----------------------
Part 3: Understanding customer requirements---------------------
Part 4: Aligning service design and standards---------------------
Part 5: delivering and performing service---------------------
Part 6: Managing Service promises-----------------------
Part 7: Service and the bottom line--------------------
Cases-----------------
Index-------------------

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