Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.].
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072466707 (pbk); 007255393b (pbk)Subject(s): Marketing -- ManagementDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Namal Library Management | 658.8 WAL-M 2003 3067 (Browse shelf (Opens below)) | Available | 0003067 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
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