Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2003Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0072466707 (pbk); 007255393b (pbk)Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Namal Library Management | 658.8 WAL-M 2003 3067 (Browse shelf (Opens below)) | Available | 0003067 |
Browsing Namal Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.8 SHA-S 1995 11799 Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / | 658.8 SHI-A 2003 6662 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.8 STA-F 1994 6761 Fundamentals of marketing / | 658.8 WAL-M 2003 3067 Marketing strategy : | 658.8 WOL-A 2003 6795 Ageless marketing : | 658.8 ZEI-S 2003 11940 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S 2006 2325 Service marketing / |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
There are no comments on this title.