Data mining techniques : for marketing, sales, and customer relationship management / by Gordon S. Linoff, Michael J.A. Berry.

By: Linoff, GordonContributor(s): Berry, Micahel J. A | ebrary, IncMaterial type: TextTextPublisher: New Delhi. : Wiley Pub., Inc., 2011Edition: 3rd edDescription: xl, 847 p. : ill. 24 cmISBN: 9788126534722 (pbk)Subject(s): Data mining | Marketing -- Data processing | Business -- Data processingGenre/Form: Electronic books.DDC classification: 658.802
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658.802 LIN-D 2013 4353 (Browse shelf) Available 0004353
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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