Spent : sex, evolution, and consumer behavior / Geoffrey Miller.

By: Miller, Geoffrey, 1965-Material type: TextTextPublication details: New York : Viking, 2009Description: 374 p. ; 24 cmISBN: 9780670020621; 0670020621Subject(s): Consumption (Economics) | Consumer behaviorDDC classification: 339.4 LOC classification: HB801 | .M493 2009
Contents:
Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader.
List(s) this item appears in: Mr Naeem's Donation
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Social Sciences(hall 2) 		339.4 MIL-S 2009 5298 (Browse shelf (Opens below)) Available 0005298
Total holds: 0

Includes bibliographical references (p. [336]-361) and index.

Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader.

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