Advertising : principles & practice / by William Wells, Sandra Moriarty, John Burnett.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th edDescription: vii, 592 p. ; col. ill. ; 29 cmISBN: 0131465600 (pbk)Subject(s): AdvertisingDDC classification: 659.1
List(s) this item appears in: Donation | Mr Naeem's Donation
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
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659.1 WEL-A 2006 5555 (Browse shelf (Opens below)) Available 0005555
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Includes bibliographical references (p. 575-580) and index.

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