Marketing management : text and cases / by Douglas J. Dalrymple, Leonard J. Parsons.
Material type:
TextPublication details: New York : J. Wiley, c2000Edition: 7th edDescription: iii, 707 p. : ill. ; 26 cmISBN: 0471332380(hbk)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
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Namal Library Management | 658.8 DAR-M 2000 5955 (Browse shelf (Opens below)) | Available | 0005955 |
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| 658.8 CAT-I 1990 6258 International marketing / | 658.8 CHA-B 2018 11087 E-business & e-commerce management : strategy, implementation and practice / | 658.8 CRA-S 1996 6252 Strategic marketing management cases / | 658.8 DAR-M 2000 5955 Marketing management : | 658.8 FLO-W 2001 11598 Web business engineering : using offline activities to drive Internet strategies / | 658.8 FLO-W 2001 11599 Web business engineering : using offline activities to drive Internet strategies / | 658.8 GRA-A 2004 11624 After image : mind-altering marketing / |
Includes bibliographical references and index.
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