Marketing management : text and cases / by Douglas J. Dalrymple, Leonard J. Parsons.

By: Dalrymple, Douglas J
Contributor(s): Parsons, Leonard J
Material type: TextTextPublisher: New York : J. Wiley, c2000Edition: 7th edDescription: iii, 707 p. : ill. ; 26 cmISBN: 0471332380(hbk)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
List(s) this item appears in: Donation | Mr Naeem's Donation
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 DAR-M 2000 5955 (Browse shelf) Available 0005955
Total holds: 0
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658.787 BRO-R 2007 1562 Rfid implementation / 658.8 CAT-I 1990 6258 International marketing / 658.8 CRA-S 1996 6252 Strategic marketing management cases / 658.8 DAR-M 2000 5955 Marketing management : 658.8 HOP-H 1982 5787 How to master the art of selling / 658.8 JOS-I 2009 6141 Information technology for retail / 658.8 KOT-K 1999 6764 Kotler on marketing :

Includes bibliographical references and index.

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