Marketing management : text and cases / by Douglas J. Dalrymple, Leonard J. Parsons.
Material type:
TextPublisher: New York : J. Wiley, c2000Edition: 7th edDescription: iii, 707 p. : ill. ; 26 cmISBN: 0471332380(hbk)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
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Namal Library Management | 658.8 DAR-M 2000 5955 (Browse shelf) | Available | 0005955 |
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| 658.8 AND-B 2011 11129 Business market management : understanding, creating, and delivering value / | 658.8 CAT-I 1990 6258 International marketing / | 658.8 CRA-S 1996 6252 Strategic marketing management cases / | 658.8 DAR-M 2000 5955 Marketing management : | 658.8 HOP-H 1982 5787 How to master the art of selling / | 658.8 JOS-I 2009 6141 Information technology for retail / | 658.8 KOT-K 1999 6764 Kotler on marketing : |
Includes bibliographical references and index.
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