Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

By: Cravens, David W
Contributor(s): Lamb, Charles W | Crittenden, Victoria Lynn
Material type: TextTextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN: 0256136890 (pbk)Subject(s): Marketing -- Case studiesDDC classification: 658.8
List(s) this item appears in: Mr Naeem's Donation
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 CRA-S 1996 6252 (Browse shelf) Available 0006252
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658.7 CHO-S 2019 10499 Supply chain management : 658.787 BRO-R 2007 1562 Rfid implementation / 658.8 CAT-I 1990 6258 International marketing / 658.8 CRA-S 1996 6252 Strategic marketing management cases / 658.8 DAR-M 2000 5955 Marketing management : 658.8 HOP-H 1982 5787 How to master the art of selling / 658.8 JOS-I 2009 6141 Information technology for retail /

Includes bibliographical references and index.

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