Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

By: Cravens, David WContributor(s): Lamb, Charles W | Crittenden, Victoria LynnMaterial type: TextTextSeries: The Irwin series in marketingPublisher: Chicago : Irwin, c1996Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN: 0256136890 (pbk)Subject(s): Marketing -- Case studiesDDC classification: 658.8
List(s) this item appears in: Mr Naeem's Donation
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Namal Library
658.8 CRA-S 1996 6252 (Browse shelf) Available 0006252
Total holds: 0

Includes bibliographical references and index.

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