Media literacy / by W. James Potter.
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TextPublication details: Thousand Oaks : Sage Publications, c1998Description: xxxi, 406 p. : ill. ; 24 cmISBN: 0761909257 (pbk); 0761909265 (pbk.)Subject(s): Media literacyDDC classification: 302.23 | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Namal Library Social Sciences(hall 2) | 302.23 POT-M 1998 6283 (Browse shelf (Opens below)) | Available | 0006283 |
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| 302.23 BEN-N 2003 6538 News : the politics of illusion / | 302.23 HAZ-W 1997 5633 We the media : a citizens' guide to fighting for media democracy / | 302.23 PAL-P 2017 9857 A practical guide to graphics reporting / | 302.23 POT-M 1998 6283 Media literacy / | 302.23 SLO-M 2007 13083 Media bias : finding it, fixing it / | 302.23 WUR-I 2003 5430 Information anxiety : what to do when information doesn't tell you what you need to know / | 302.230973 SIL-R 2007 6509 Regret the error : how media mistakes pollute the press and imperil free speech / |
Includes bibliographical references and index.
INTRODUCTION : What is media literacy? -- The importance of media literacy -- SKILLS : How does the human mind work? -- Developmental perspective -- KNOWLEDGE : What is news? -- Commercial advertising -- What is entertainment? -- Development of the mass media industries -- Economic perspective -- Who owns and controls the mass media? -- What is an audience? -- Broadening our perspective on media effects -- How do the effect processes work? -- Media influence on institutions -- The importance of real-world knowledge -- PUTTING IT ALL TOGETHER : The media literacy perspective -- Strategies for increasing literacy.
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