Ageless marketing : strategies for reaching the hearts & minds of the new customer majority / by David B. Wolfe, with Robert E. Snyder.
Material type:
TextPublication details: Chicago, IL : Dearborn Trade Publishing, c2003Description: xxi, 359 p. : ill. ; 24 cmISBN: 0793177553 (hbk)Subject(s): Older consumers | MarketingDDC classification: 658.8
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Namal Library Management | 658.8 WOL-A 2003 6795 (Browse shelf (Opens below)) | Available | 0006795 |
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| 658.8 SHI-A 2003 6662 Advertising, promotion & supplemental aspects of integrated marketing communications / | 658.8 STA-F 1994 6761 Fundamentals of marketing / | 658.8 WAL-M 2003 3067 Marketing strategy : | 658.8 WOL-A 2003 6795 Ageless marketing : | 658.8 ZEI-S 2003 11940 Services marketing : integrating customer focus across the firm / | 658.8 ZEI-S 2006 2325 Service marketing / | 658.8 ZEI-S 2006 8938 Service marketing / |
Includes bibliographical references and index.
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