Consumer behavior / by Roger D. Blackwell... [et al].

Material type: TextTextPublication details: New Delhi: Cengage, c2018Edition: 10th edDescription: xxvii, 719 p: ill; 27 cmISBN: 9789386650870 (pbk)Subject(s): ManagementDDC classification: 658.8342
Contents:
1.Introduction To Consumer 2. Consumer Decision Making 71 3. Individual Determinants 4. Environmental Influences on Consumer Behavior 405 5.Influencing Consumer Behavior 537
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Reference Namal Library
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658.8342 BLA-C 2018 9998 (Browse shelf (Opens below)) 1 Not for loan 0009998
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658.8342 BLA-C 2018 9999 (Browse shelf (Opens below)) 2 Available 0009999
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658.8342 BLA-C 2018 10000 (Browse shelf (Opens below)) 3 Checked out 01/31/2021 0010000
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658.8342 BLA-C 2018 10001 (Browse shelf (Opens below)) 4 Available 0010001
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658.8342 BLA-C 2018 10002 (Browse shelf (Opens below)) 5 Available 0010002
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658.5 STE-O 2018 10510 Operations management / 658.7 CHO-S 2019 10500 Supply chain management : 658.8 KOT-P 2018 10112 Principles of marketing / 658.8342 BLA-C 2018 9998 Consumer behavior / 658.872 LAU-E 2009 1571 e-commerce : 658 COL-G 2001 854 Good to great / 658 MUL-M 2009 861 Management and organisational behaviour /

1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537

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