Consumer behavior / by Roger D. Blackwell... [et al].
Material type: TextPublication details: New Delhi: Cengage, c2018Edition: 10th edDescription: xxvii, 719 p: ill; 27 cmISBN: 9789386650870 (pbk)Subject(s): ManagementDDC classification: 658.8342
Contents:
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
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Reference | Namal Library Reference | 658.8342 BLA-C 2018 9998 (Browse shelf (Opens below)) | 1 | Not for loan | 0009998 | ||
Books | Namal Library Management | 658.8342 BLA-C 2018 9999 (Browse shelf (Opens below)) | 2 | Available | 0009999 | ||
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658.5 STE-O 2018 10510 Operations management / | 658.7 CHO-S 2019 10500 Supply chain management : | 658.8 KOT-P 2018 10112 Principles of marketing / | 658.8342 BLA-C 2018 9998 Consumer behavior / | 658.872 LAU-E 2009 1571 e-commerce : | 658 COL-G 2001 854 Good to great / | 658 MUL-M 2009 861 Management and organisational behaviour / |
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
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