Consumer behavior / by Roger D. Blackwell... [et al].
Material type: TextPublication details: New Delhi: Cengage, c2018Edition: 10th edDescription: xxvii, 719 p: ill; 27 cmISBN: 9789386650870 (pbk)Subject(s): ManagementDDC classification: 658.8342
Contents:
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
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658.83 FEI-M 2013 8798 Modern Marketing Research: | 658.8342 BLA-C 2018 10000 Consumer behavior / | 658.8342 BLA-C 2018 10001 Consumer behavior / | 658.8342 BLA-C 2018 10002 Consumer behavior / | 658.8342 BLA-C 2018 9999 Consumer behavior / | 658.8342 KAR-C 2019 11144 Consumer behavior / | 658.8342 KAR-C 2019 11485 Consumer behavior / |
1.Introduction To Consumer
2. Consumer Decision Making 71
3. Individual Determinants
4. Environmental Influences on Consumer Behavior 405
5.Influencing Consumer Behavior 537
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