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Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.) | Agnihotri, Prafulla Y.
Material type: materialTypeLabelBookPublisher: Uttar Pradesh : Pearson, 2018Edition: 17th ed.Description: vii, 699 p : ill. (some col.) ; 29 cm.ISBN: 9789352865611 (pbk).Subject(s): MarketingDDC classification: 658.8 Summary: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Management 658.8 KOT-P 2018 10108 (Browse shelf) 1 Checked out 10/03/2018 0010108
Books Books Management 658.8 KOT-P 2018 10109 (Browse shelf) 2 Checked out 10/03/2018 0010109
Books Books Management 658.8 KOT-P 2018 10110 (Browse shelf) 3 Checked out 10/03/2018 0010110
Books Books Management 658.8 KOT-P 2018 10111 (Browse shelf) 4 Checked out 01/31/2019 11:59 AM 0010111
Reference Reference 658.8 KOT-P 2018 10112 (Browse shelf) 5 Not For Loan 0010112

Includes bibliographical references and index.

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship

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