Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.) | Agnihotri, Prafulla YMaterial type: TextTextPublisher: Uttar Pradesh : Pearson, 2018Edition: 17th edDescription: vii, 699 p : ill. (some col.) ; 29 cmISBN: 9789352865611 (pbk)Subject(s): MarketingDDC classification: 658.8 Summary: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
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658.5 SLA-O 2013 2305 Operations management / 658.5 STE-O 2018 10510 Operations management / 658.7 CHO-S 2019 10500 Supply chain management : 658.8 KOT-P 2018 10112 Principles of marketing / 658.8342 BLA-C 2018 9998 Consumer behavior / 658.872 LAU-E 2009 1571 e-commerce : 658 COL-G 2001 854 Good to great /

Includes bibliographical references and index.

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship

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