Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri

By: Kotler, PhilipContributor(s): Armstrong, Gary (Gary M.) | Agnihotri, Prafulla YMaterial type: TextTextPublication details: Uttar Pradesh : Pearson, 2018Edition: 17th edDescription: vii, 699 p : ill. (some col.) ; 29 cmISBN: 9789352865611 (pbk)Subject(s): MarketingDDC classification: 658.8 Summary: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 KOT-P 2018 10108 (Browse shelf (Opens below)) 1 Available 0010108
Books Books Namal Library
Management
658.8 KOT-P 2018 10109 (Browse shelf (Opens below)) 2 Available 0010109
Books Books Namal Library
Management
658.8 KOT-P 2018 10110 (Browse shelf (Opens below)) 3 Available 0010110
Books Books Namal Library
Management
658.8 KOT-P 2018 10111 (Browse shelf (Opens below)) 4 Available 0010111
Reference Namal Library
Reference
658.8 KOT-P 2018 10112 (Browse shelf (Opens below)) 5 Not For Loan 0010112
Books Books Namal Library
Management
658.8 KOT-P 2018 10501 (Browse shelf (Opens below)) 6 Available 0010501
Books Books Namal Library
Management
658.8 KOT-P 2018 10502 (Browse shelf (Opens below)) 7 Available 0010502
Books Books Namal Library
Management
658.8 KOT-P 2018 10503 (Browse shelf (Opens below)) 8 Available 0010503
Books Books Namal Library
Management
658.8 KOT-P 2018 10504 (Browse shelf (Opens below)) 9 Available 0010504
Books Books Namal Library
Management
658.8 KOT-P 2018 10505 (Browse shelf (Opens below)) 10 Available 0010505
Total holds: 0
Browsing Namal Library shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
658.5 SLA-O 2013 2305 Operations management / 658.5 STE-O 2018 10510 Operations management / 658.7 CHO-S 2019 10500 Supply chain management : 658.8 KOT-P 2018 10112 Principles of marketing / 658.8342 BLA-C 2018 9998 Consumer behavior / 658.872 LAU-E 2009 1571 e-commerce : 658 COL-G 2001 854 Good to great /

Includes bibliographical references and index.

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship

There are no comments on this title.

to post a comment.