Principles of marketing / by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
Material type: TextPublication details: Uttar Pradesh : Pearson, 2018Edition: 17th edDescription: vii, 699 p : ill. (some col.) ; 29 cmISBN: 9789352865611 (pbk)Subject(s): MarketingDDC classification: 658.8 Summary: For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationshipItem type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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658.8 KOT-P 2018 10502 Principles of marketing / | 658.8 KOT-P 2018 10503 Principles of marketing / | 658.8 KOT-P 2018 10504 Principles of marketing / | 658.8 KOT-P 2018 10505 Principles of marketing / | 658.8 KUP-M 2005 6408 The marketing of evil : | 658.8 LIN-B 2011 6228 Brandwashed : | 658.8 MAZ-M 1993 11974 The marketing challenge / |
Includes bibliographical references and index.
For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
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