Business research methods/ Donald R. Cooper, C. William Emory.

By: Cooper, Donald RContributor(s): Schindler, Pamela S | Sharma, J. KMaterial type: TextTextPublisher: Chennai: McGraw Hill Ltd 2019cEdition: 12th edDescription: xvi, 866p.: ill; 28cmISBN: 978939353161194 (pbk)DDC classification: 658.0072
Contents:
Introduction to business research -- Research in Business -- Applying Scientific Thinking to Management Problems -- The Research Process -- The Research Proposal -- Ethics in Business Research -- The Design of Research -- Design Strategies -- Sampling Design -- Measurement -- Measurement Scales -- The Sources and Collection of Data -- Exploring Secondary Data -- Survey Methods: Communicating with Participants -- Instruments for Participant Communication -- Observational Studies -- Experimentation -- Analysis and Presentation of Data -- Data Preparation and Description -- Exploring, Displaying, and Examining Data -- Hypothesis Testing -- Measures of Association -- Multivariate Analysis: an overview -- Presenting Results: Written and Oral Reports.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.0072 COO-B 2019 11132 (Browse shelf) 1 Checked out 11/05/2020 0011132
Books Books Namal Library
Management
658.0072 COO-B 2019 11524 (Browse shelf) 2 Available 0011524
Total holds: 0

includes contents and index.

Introduction to business research --
Research in Business --
Applying Scientific Thinking to Management Problems --
The Research Process --
The Research Proposal --
Ethics in Business Research --
The Design of Research --
Design Strategies --
Sampling Design --
Measurement --
Measurement Scales --
The Sources and Collection of Data --
Exploring Secondary Data --
Survey Methods: Communicating with Participants --
Instruments for Participant Communication --
Observational Studies --
Experimentation --
Analysis and Presentation of Data --
Data Preparation and Description --
Exploring, Displaying, and Examining Data --
Hypothesis Testing --
Measures of Association --
Multivariate Analysis: an overview --
Presenting Results: Written and Oral Reports.

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